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|Title:||Creating value through the Marketing Mix|
|Authors:||Business Case Studies|
|Publisher:||Business Case Studies|
|Abstract:||This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.|
|Description:||In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. Since opening its first store in 1913, Aldi has established itself as one of the most reputable retailers in the global business market by providing great value and quality. Aldi’s goal is simple: ‘to provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.'|
|Appears in Collections:||Business Cases for MBA and BA|
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