Please use this identifier to cite or link to this item:
Title: Creating value through the Marketing Mix
Authors: Business Case Studies
Keywords: Marketing Mix
Issue Date: 14-Sep-2019
Publisher: Business Case Studies
Abstract: This case study focuses on the marketing strategies used by Aldi to increase its market share and encourage loyal customers.
Description: In increasingly competitive markets, consumers have a greater choice over where they buy their goods and services. For an organisation to meet its business objectives, it has to find out what consumers require and then identify the best way in which it can satisfy these needs and wants. Creating a competitive advantage can be difficult. A unique marketing strategy with clear objectives is vital to ensure effective promotional activity. Since opening its first store in 1913, Aldi has established itself as one of the most reputable retailers in the global business market by providing great value and quality. Aldi’s goal is simple: ‘to provide our customers with the products they buy regularly and ensure that those products are of the highest possible quality at guaranteed low prices.'
Appears in Collections:Business Cases for MBA and BA

Files in This Item:
There are no files associated with this item.

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.