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Title: Consumer Focused Product Development
Authors: Business Cases Studies
Keywords: Market Research
Product Development
Issue Date: 14-Sep-2019
Publisher: Business Case Studies
Abstract: This case study looks at an important part of market research. The study illustrates how one of the UK's leading bakery related retailers researches the market and uses the information it gains to influence its decisions about product development.
Appears in Collections:Business Cases for MBA and BA

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